Interesting statistics related to visual content

 

Pitch Avatar team shares key metrics that caught our attention regarding infographics and other illustrations.

 

• Posts with images generate engagement levels 650% higher than those without (DemandSage).

 

• Infographics are read 30 times more frequently than written articles and can boost website traffic by up to 12% (DemandSage).

 

• The use of colorful infographics enhances readers’ attention and understanding of content by 82% (DemandSage).

 

• 56% of marketers use infographics for all their marketing goals (DemandSage).

 

• 74% of marketers include photos in their social media posts (DemandSage).

 

• The most popular type of visual content among marketers is original graphics, used by 36% of them, followed closely by stock photos, which are utilized by 34% (Venngage).

 

• 61.5% of marketers have used artificial intelligence to create visual content (Venngage).

 

• Visual content should consist of large, easy-to-read elements since approximately 2.2 billion people worldwide suffer from vision impairments (World Health Organization).

 

• 60% of companies have incorporated infographics into their content strategies (DemandSage).

 

• 45% of internet users click on links accompanied by infographics (DemandSage).

 

• 43% of marketers find that creating high-quality visual content is one of the most challenging tasks they face (DemandSage).

 

• 40% of marketers prioritize designing visual content optimized for mobile devices (HubSpot).

 

• 70% of social media users prefer to receive information through infographics rather than plain text (DemandSage).

 

• People who follow illustrated instructions perform tasks 323% better than those using purely text-based instructions (Springer Nature).

 

• The brain processes infographics 60 times faster than regular text (DemandSage).

 

If you’re looking to enhance the effectiveness of your marketing content, consider “hiring” our AI presentation assistant, Pitch Avatar. With its help, you can improve the quality of your online promotional materials while significantly saving time and resources.

 

Try it and see for yourself!

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Source: Pitch Avatar Blog